Japanese tend to say "Ganbare (Make your best effort) !" very often and casually with little thought about the situation in which the other person is. Now that eight and a half months has passed, the victims of Fukushima 3.11 are in real difficult and stresful, or even depressed situation. Still Matsue City has been shouting "Ganbare" to those people. How insensitive it is !
I found the word for them; "Don't lose hearts". Actually it is one phrase from the poem written by 98 (now 100)-year-old lady, Toyo Shibata. Simple but heart-warming poems !